NiggyBuzz Blog

By: Halstat Pirres

It can be hard to see the forest for the trees when pursuing a search engine optimization campaign. The following are useful tidbits I have found over the years that will help you achieve results.
1. Optimize All Pages – To the extent possible, try to optimize all pages of your site, not just the home page. Your goal is to push all the pages up in the rankings to draw traffic, not just the home page.

2. Daily Fresh Content – If you want to make the search engines sit up and notice you, add a daily tip to your site. Use automated software to preload the tips.

3. Mellow November - The online holiday shopping season is huge for most sites. Being wicked, Google and Yahoo usually do a big ranking update in early November. Don’t mess with your site during this period or you could regret it.

4. How Long Till Rankings – Depends on the phrases you are going for. In general, you can count on a year in Google and less for Yahoo and MSN with a new site. MSN always produces high rankings first.

5. Avoid Rash Actions – Most forms of internet marketing take time to play themselves out. Don’t act rashly and make changes every few days. You will never find success.

6. Finding Freelance Writers – if you are hunting for freelance writers, try using Elance or RentaCoder. Alternatively, you can try posting on the article directories that have forums.

7. Keyword Research Common Sense – When doing keyword research, don’t leave your common sense at the door. Think about what phrases you would use to search for something and make sure to incorporate them in your site.

8. Black Hat Optimization – Black hat optimization refers to finding some trick to get rankings. Sounds good until the ranking process changes and you lose all your rankings. Be patient and go for long term, stable rankings.

9. The Keyword Box - When developing keyword lists for your optimization efforts, try to think beyond the subject matter of the site. Throw in catch all phrases such as “problems”, “gifts” and so on as appropriate.

10. Most Important Search Engines – The most important search engines are Google, Yahoo and MSN in that order. Why? The control the most searches on the web. Search engines like Alta Vista are irrelevant.

When playing with your optimization efforts, remember to factor in time. Simply put, you need to give the changes time to be digested by the search engines. Making weekly changes isn’t going to tell you anything.

Article Directory: http://www.articles24.com

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