What is a traffic exchange?

A Traffic Exchange is a membership-based advertising system. This is generally the highest potential and most under-used system of advertising on the internet.

How does it work?

Let’s talk about “Joe”.

Joe started a new online business, built up his site, created logos and ad copy, purchased a great cataloging system, etc.

All he needs now is customers to look at his site, and purchase his stuff.

Joe knows about traffic exchanges: He goes and joins a few traffic exchanges.

At each one, he “submits” his site for review.

Once his site is approved, other members of the traffic exchange will see his site.

Because his site is new, unique, and well laid-out, he will pick up new customers from his traffic exchanging efforts.

Why would other members look at his site?

Traffic exchanges have a “credit” system: your site is shown as long as your account has “credits” (a unit of online currency… at most systems, 1 credit entitles your site to be seen by 1 other member 1 time).

You earn credits by viewing other members’ sites through a “surf browser”.

This is a browser that will display different member sites, one at a time.

So, this is just an advertising system?

If that’s all there was to it, we’d just say “… and join our traffic exchange…”.

While that can help your business, there is a better way to make your business grow.

What if we told you that running a Traffic Exchange meant that you could have a growing advertising system that can ultimately turn a profit? We suggest that you start your own traffic exchange!

Think about this… there are thousands of new websites, new webmasters, and new affiliates coming online every day. The growth potential is staggering! What people are discovering is that, when used correctly, traffic exchanges can help your business grow!

People will come to your system because they want to promote their sites, and will look at your sites and offerings in exchange. Others, who are too busy to surf, will simply pay you some money (buy credits) to show their site to your membership base.

Major Features List:

• A fully integrated system - Non-Click and Manual traffic exchange (can also be set to manual-surf only).
• New: Both surf systems have sellable ’sponsor pages’, which show up at the start of each session.
• New: Both systems have optional “bookmark this site” link.
• New: Manual surf has optional “trivia” system, with questions about the page from the advertiser.
• Banner Exchange - get more exposure for your customers and yourself.
• Text Ad Exchange - this helps get customers who don’t have good graphics.
• Mini-Banner Exchange - get your ads showing on blogs, as well.

All of these systems are already integrated… you don’t need to hire a programmer to hook them all together!

Automated payment processing

• New: Now supports 6 payment processors!
• Pay Pal, Alert Pay, Storm Pay, and eGold are fully automated.
• Money Bookers and SFI Pay require manual processing of the purchase.
• Your members can buy upgrades, credits, even downline members, and get instant gratification
• New: A cash commission system built right into the purchase processor.

Things your members can purchase from you:

• New: Now you are allowed to add or remove products and membership levels to the system.
• 4 membership levels, which can be priced as you see fit.
• Membership levels can have different prices for ’subscription’ versus 1-month purchase.
• Give better (faster) surf timers for upgraded members.
• Give better (more) credits for upgraded members’ surfing.
• Change the monthly surf requirement.
• If you offer credit-buyback, each membership level can have a different threshold.
• Credits, with volume-discounting options.
• Members can ‘hire’ other members into their downline.
• Ad space in your weekly newsletter.

Main display.

• 6 text segments, and 6 “quote boxes” can say whatever you’d like… make your site unique.
• Customizable “edge” can be on left, on right, or hidden from view.
• 5 text segments you can configure, plus 10 pre-built display options to fill up your edge.
• Automatically generated ‘live stats’ box can be put in edge, to show your members and surfing to new visitors.
• Top of display can follow menu, or display your banner, or use an oversized image… as you see fit.
• Site width can be controlled between 640 and 1024 pixels wide (740-850 recommended).
• There’s even a “private rotator” to show different images and links in the upper-right corner. If you don’t have offers you want up there, some of your members will probably pay to use the space.

Surf options.

• Non-Click + Manual or Manual only.
• 2-frame standard surfing, or add a third frame on a separate timer for paid ads.
• New: Third frame is now programmable, with a separate timer for up to 10 display items.
• Timer frame can be on top or bottom: your choice.
• All colors on the surf frames are under your control.
• Built-in reporting system keeps complaints in an easy-to-manage database.

What you can offer your members.

• Automatic “top surfer” bonus can award a percentage of credits to the top-25 surfers each week.
• Members can email their downline, and the downline members can opt-out if they wish.
• Surf-bonus available for members who allow email from their upline.
• Members can send credits to downline members without your intervention.
• Members can opt out of VS-TEN if they wish… it’s build right in.
• Provide some credits every month on the anniversary of their joining.

Online contests.

Need your users to get more involved? Make them compete!

VS-TrEx has automated surf and referral contests… click a few links, and they’re off to the races. Leader board is auto-generated and auto-maintained in the news section. All you do is offer the prizes, and award the winners!

Easily editable site sections.

Want to put up a reciprocal link without writing HTML? What about a quick news bulletin, or a user compliment? 4 pages on site are completely database driven… enter your information, and it appears on the appropriate page. In the case of “news”, it drops off the list after 2 weeks, so you don’t have to keep after it.

DEMO

Post updated on: January 10, 2008